Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates (partners or publishers) for driving traffic or sales to their website through the affiliate’s marketing efforts. It’s a win-win collaboration where affiliates earn commissions for promoting products or services, and businesses expand their reach with minimal risk.
Affiliates use unique tracking links provided by the merchant to ensure that the traffic and sales generated through their marketing efforts can be attributed to them accurately.


Performance marketing is a comprehensive, results-oriented digital marketing strategy. Unlike traditional marketing, where success can be hard to quantify, performance marketing is all about tracking, measuring, and optimizing every aspect of your campaigns. It allows you to pay for marketing efforts based on actual performance, whether it’s clicks, leads, sales, or other defined conversions.
Data collection and analysis are at the core of performance marketing. Marketers use various tools and platforms to track and measure campaign performance in real-time.


A strategic approach involves carefully planning and executing a series of actions to achieve specific objectives. It’s about setting clear goals, analyzing your current situation, and devising a well-thought-out plan to navigate challenges and opportunities.
Identify and leverage your competitive advantage. This could be based on factors like cost leadership, differentiation, innovation, or customer focus.Implement a system to monitor progress towards your goals and evaluate the effectiveness of your strategies. Be prepared to adjust your approach based on feedback and changing circumstances.